Subdomains and creator campaigns

#Setting up an address

Give each creator or partner their own subdomain and ask them to put it in the video description or on stream. Add the DNS record, and nothing else has to change.

The address is the campaign. There is no tracking link, no cookie, and no pixel anywhere in this.

#Reading the result

Open the Overview page and pick a source. Each one carries the same four numbers, so two creators are comparable even when one sent ten times the traffic.

• First joins: players whose very first session came through this address.
• 7 day returns: how many of them came back inside the window.
• Attributed revenue: Tebex purchases by players from this source.
• Confirmed ban rate: the share of that cohort that earned a confirmed cheat ban.