Sample case study
A network at 50 to 200 peak, 12 weeks
Counted in weeks since the network joined MCAnalytics. Every curve is relative to the network's own first two weeks. No names, no hostnames, no players and no amounts.
New players
New players each week. 100 is the average of the first two weeks counted.
Show the numbers
| Week | Index |
|---|---|
| 0 | 96.7 |
| 1 | 103.3 |
| 2 | 110 |
| 3 | 118.3 |
| 4 | 126.7 |
| 5 | 123.3 |
| 6 | 150 |
| 7 | 173.3 |
| 8 | 186.7 |
| 9 | 193.3 |
| 10 | 206.7 |
| 11 | 201.7 |
Day 7 return
The share of each week's new players who came back within 7 days. A week stays blank until every player in it has had 7 days.
Show the numbers
| Week | Day 7 return |
|---|---|
| 0 | 22.4% |
| 1 | 22.6% |
| 2 | 22.7% |
| 3 | 22.5% |
| 4 | 22.4% |
| 5 | 23% |
| 6 | 26.7% |
| 7 | 26.9% |
| 8 | 27.7% |
| 9 | 27.6% |
| 10 | 28.2% |
| 11 | Pending |
Revenue index
Sales each week. 100 is the average of the first two weeks counted. No amounts are shown.
Show the numbers
| Week | Index |
|---|---|
| 0 | 88.9 |
| 1 | 111.1 |
| 2 | 200 |
| 3 | 244.4 |
| 4 | 266.7 |
| 5 | 266.7 |
| 6 | 355.6 |
| 7 | 422.2 |
| 8 | 466.7 |
| 9 | 488.9 |
| 10 | 533.3 |
| 11 | 511.1 |
What the owner did
- 1Week 1Connected a store
- 2Week 3Connected Discord alerts
- 3Week 4Autopilot flagged a drop on a join address
- 4Week 6Connected a second store
- 5Week 8Started sending custom events
Before and after
These numbers show what happened after an event. Other things changed at the same time, so they do not show the event caused it.
| After | What changed next to it | Players before | Players after |
|---|---|---|---|
| Connected Discord alerts, Week 3 | Day 7 return was 22.6% in the 3 weeks before and 25% in the 4 weeks after, +2.4 points (range -5.1 to +10). | 186 | 344 |
| Connected Discord alerts, Week 3 | New players a week were +38.7% in the 4 weeks after compared with the 3 weeks before. | 186 | 344 |
| Autopilot flagged a drop on a join address, Week 4 | Day 7 return was 22.6% in the 4 weeks before and 26.3% in the 4 weeks after, +3.7 points (range -3 to +10.5). | 257 | 380 |
| Autopilot flagged a drop on a join address, Week 4 | New players a week were +47.9% in the 4 weeks after compared with the 4 weeks before. | 257 | 380 |
| Connected a second store, Week 6 | Day 7 return was 22.6% in the 4 weeks before and 27.6% in the 4 weeks after, +5 points (range -1.4 to +11.3). | 287 | 456 |
| Connected a second store, Week 6 | New players a week were +58.9% in the 4 weeks after compared with the 4 weeks before. | 287 | 456 |
| Started sending custom events, Week 8 | Day 7 return was 25% in the 4 weeks before and 27.9% in the 2 weeks after, +2.9 points (range -4.4 to +10.2). | 344 | 240 |
| Started sending custom events, Week 8 | New players a week were +39.9% in the 3 weeks after compared with the 4 weeks before. | 344 | 361 |
Sample data